COURSE: How to use Social Media Networks to engage with your audience
DATES: 23rd and 24th June, 10am - 5pm
LOCATION: 01zero-one, Soho
Description:
Would you like to promote yourself or your product effectively through the latest social media trends, such as blogs, RSS, networking sites and YouTube?
Social Media can be a key part of your communications strategy, yet the approach often taken is to push information at our audience. Our two day course will show you how to listen to your audience, personally engage with them and let them get social about you. You will be taught by Chris Thorpe, Media Consultant for MYSpace, The Guardian and founder of Jaggeree, a top social media consultancy.
'Thanks 01zero-one and Chris Thorpe for such an enlightening workshop. Learning about the philosophies behind social networking and the ever developing applications available was a real eye-opener. Having the opportunity to talk about our The Beat Is The Law project with the group and come up with creative ideas was also a very useful exercise. The workshop has given me the awareness to approach this new and exciting frontier with more confidence. So many ideas and possibilities...' Richard Wood - Creative Director
Participants will look at:
- How your audience can help you to market you and your products. Your biggest fan can help you to promote your work but only if you make the right assets available to them in the right way.
- Whether your website is currently set up so that other websites, fans and developers can utilise it to its best effect. If not this course can help you to understand how to develop your site in the right direction.
- How Flixr can be integral to promoting yourself and your company
- Whether your strategy trying to cultivate a select group of followers or a heard of people? Done badly social media can alienate people and make you look out of step with current thinking.
- Current case studies of other companies and individuals who have built a loyal and proactive audience using social media
- Do you know which tool you should be using? Understanding the different demographics of users on sites such as Facebook, Myspace or Bebo, will help you to maximise the use of your time on these platforms.
Who's it for: This course will be particularly useful for:
- Anyone who wants to attract more people to their content/project using social networks.
- Brand Managers
- Content owners wanting to engage their audience
- Charities who want to personally engage their donors, benefactors and audience
- Marketing Managers
- Advertising Agency Staff
- Freelancers or employees who want to advise their clients about Social Network applications.
- Design Agency Staff
You should also have used or be familiar with either Facebook, Bebo, or MySpace. If you are unsure whether this course is right for you please contact us for more information.
TUTOR: Chris Thorpe.
Since he gave up playing with really big computers as a research scientist Chris has been trying to find more and more excuses to play with really big computers powering websites. He's been involved in projects as diverse as bringing Which? to an online audience, social worlds for 7-11 year olds, video archives of Nobel Prize winners telling their life stories, a James Bond premiere webcast and putting contemporary sculpture on Trafalgar Square's fourth plinth.
He is the founder of Jaggeree (www.jaggeree.com) a social media consultancy which designs, builds and advises on all aspects of social applications, use of social networks and social games. Currently he is consulting with MySpace as their Developer Platform Evangelist. In this role he is building a stragic initiative to bring new applications to the MySpace platform from many different companies including small indies and large media agencies.
If you would like to discuss your training needs more or the suitability for this course please call Polly on 0207 025 1987 or email pollyanna.lindley@westking.ac.uk
COST:
Companies: £395
Charities: £295
Freelancers:£250
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